From next May, Toyota will launch the continent an extensive advertising campaign designed to reassure motorists and regain the confidence of those who remained negatively impressed by the history of bad calls . A story that involved millions of Japanese auto giant in the world, and that has seriously tarnished the image of the house.
The campaign will cost 20 million euros in first person and will involve employees, called to help with their testimony about the quality procedures and routine safety in the factory. (more...)









